You’re scrolling through Facebook, sipping your coffee, and there it is. Your friend just closed on a house… with another agent. Ouch. It’s one of the most frustrating moments in real estate, but here’s the truth: it’s not their fault. It’s yours.
If your friends, family, or past clients forget you’re in real estate, it’s because you’re not staying top of mind the right way. In this post, we’ll break down exactly why this happens, what to stop doing immediately, and how to use Facebook and social media content to make sure nobody ever forgets you’re the go-to real estate agent again.
Why People Forget You’re a Realtor
Most people don’t wake up thinking about real estate. They’re thinking about school drop-offs, their next trip, or what’s for dinner, not your new listing. Even if they love you, it’s easy for them to forget what you do unless you consistently remind them in ways that connect.
According to data, about 9% of the population moves every year. That means 1 in 11 of your friends is likely moving this year. But here’s the kicker: 100% of them know someone who is. Every person in your social circle has the potential to refer you…if they remember you’re in real estate.
The Wrong Way: Posting “Just Sold” and “Just Listed”
Let’s be real. The only people liking your “Just Sold” posts are other agents, lenders, or title reps. Most people scroll right past it because it doesn’t speak to them. Generic posts scream, “I’m trying to get business,” instead of saying, “Here’s something valuable or entertaining for you.”
If your content feels dry, repetitive, or overly promotional, you’re not building trust, you’re being annoying. Nobody wants to be sold to on social media. They want stories, humor, insight, or something that makes them stop scrolling.
The Right Way: Create Connection-Based Content
Your goal isn’t to tell people you’re a Realtor, it’s to remind them through consistent, authentic content. Here’s how:
- Tell Stories: Instead of saying “Just Sold,” share the story behind the deal. Talk about the funny, challenging, or inspiring moments that made it memorable.
- Be a Community Ambassador: Highlight local businesses, neighborhoods, and events. Be the person who knows what’s happening in your area.
- Educate and Entertain: Share market updates in plain English, explain how rate changes affect buyers, or bust common real estate myths.
- Show Your Personality: Let people see the human behind the Realtor. Humor, family moments, and behind-the-scenes clips build familiarity and familiarity builds trust.
When your content connects emotionally, people engage. And when they engage, they remember.
From Forgettable to Referable
The magic formula is simple: connection + consistency = referrals.
You don’t need to post daily, but you do need to show up regularly with content that reminds people of who you are and what you do without screaming “I sell houses.”
Think of it like this: every post is a digital “touch.” The more genuine touches you make, the more likely your friends are to think of you when real estate comes up.
Final Thoughts
If your Facebook friends keep forgetting you’re a Realtor, it’s time to rethink your approach. The agents winning today aren’t chasing, they’re attracting. And the easiest way to attract business is to stay top of mind through relatable, valuable content that makes people want to engage.
You don’t need to be a social media expert, you just need to show up like a human who happens to sell real estate.
Want help creating this kind of content automatically?
Check out Sphere, where we help agents stay top of mind with their database for 60+ touches a year, without lifting a finger.
