Your best friend just bought a house and didn’t use you. 😤 You were not top of mind.
If you’re in real estate, that moment hurts. But here’s the truth: it’s not about skill, it’s about visibility.
If you’re not staying top of mind for referrals, someone else will be.
After 12+ years helping agents build referral-based businesses, I’ve learned that being remembered beats being “the best.” Staying top of mind is how you attract repeat and referral clients without chasing cold leads or sounding desperate.
Let’s break down how to do it.
1. Build a Database That Keeps You Top of Mind for Referrals
If your contacts are buried in your phone or old emails, you’re invisible.
To stay top of mind for referrals, you need a system, not a stack of sticky notes.
Use a CRM or marketing platform that helps you:
✅ Store your database in one place
✅ Send email or video campaigns instantly
✅ Retarget your audience with ads or direct mail
If you can’t reach your sphere, you can’t remind them you exist. A clean, usable database is step one to keeping your name in front of people year-round.
2. Use Video Emails to Stay Top of Mind for Referrals
Here’s the secret: people don’t always hire the best agent, they hire the one they remember.
Video emails make sure they remember you.
They’re more personal, more engaging, and more human than any text-based email could ever be.
Send 1–2 short video emails each month, that’s 18–24 times a year where your face shows up, reminding people what you do without saying, “Hey, you ready to buy or sell?”
Being top of mind for referrals means being present, not pushy.
3. Show Up Consistently on Social Media
You can’t post twice a month and expect people to remember you’re in real estate.
Your goal isn’t to sell; it’s to remind.
Post 10–15 times a month with content that keeps you top of mind for referrals:
🏡 Local videos about what’s happening in your community
📸 Photos of homes, kitchens, or views that spark interest
🎥 Behind-the-scenes clips or quick real estate tips
Every post is a “digital handshake” reminding your audience that you’re the go-to expert when real estate comes up.
Why Staying Top of Mind for Referrals Works
Real estate is a trust game — and trust is built through familiarity.
When you stay top of mind, people automatically associate your name with real estate.
If you’re hitting your sphere with 60+ touches per year across email, video, and social, you’re going to be everywhere they look — and that’s how referrals happen naturally.
Statistically, 9–11% of your database moves every 4–7 years. But 100% of them know someone who’s moving right now. Staying top of mind keeps you in that conversation.
Ready to Become Unforgettable?
If you want to learn how to stay top of mind for referrals using a proven system that combines email, direct mail, and social media, check out Sphere!
Stop chasing leads. Start attracting referrals.
