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In this episode of Your Marketing Dude, Mike sits down with SEO expert Cameron LiButti to break down how SEO is evolving in the era of AI-driven search. With Google Gemini, ChatGPT, and AI overviews reshaping how people discover businesses, Cameron explains what still matters in SEO, what has changed, and where the biggest opportunities are for business owners in 2025. They dig deep into foundational SEO, topical mapping, bottom-of-funnel keywords, using data in content, and how AI models now evaluate entire digital footprints—not just websites. Cameron also outlines why reviews, positioning, and high-quality photography now influence rankings more than ever, and why there’s a short-term “gold rush” window for businesses to win in AI search before it matures. Whether you’re a real estate agent, attorney, doctor, or any local service professional, this episode gives you a clear, practical roadmap for staying visible and dominating organic search in the new AI era.
⏱️ Key Timestamps
00:22 – SEO, AI Search & Organic Visibility
1:32 – Cameron’s Background & Entry Into SEO
4:42 – Foundational SEO vs. AI SEO Today
5:13 – Topical Maps & Modern SEO Structure
7:45 – Informational vs. Transactional Content
9:28 – Content Creation, FAQs & Keyword Strategy
13:23 – Using Data & Expertise in Articles
17:54 – Video, Transcripts & SEO Impact
21:47 – AI Gold Rush & LLM Ranking Changes
25:33 – What Local Businesses Should Prioritize
Catch up with Cameron!
X (Twitter): https://x.com/CamLiButti
LinkedIn: https://www.linkedin.com/in/cameron-libutti-bb131a66/
Website: https://www.bidviewmarketing.com/
